3 Golden Rules to CV Perfection – Help to source your next contract.
At FW Accounting we are delighted to offer a wide range of super guest bloggers to our own efforts and today is no exception. Today we welcome the wonderful Shaun Windram of Right People. Shaun is a recruitment professional specialising within the IT industry in Aberdeen since 2006.
It occurred to me, whilst walking to work recently that Union Street (the Main street in Aberdeen’s city centre) was devoid of its usual 20+ Big Issue sellers, normally this wouldn’t register with me but I began to think, how is it possible that anyone could miss such an opportunity to trade when:
a) There’s no competition for the product
b) The market is buoyant, and
c) The market is more receptive (?)
These conditions are perfect for doing business.
So I thought about the problem some more and this got me to thinking (this bit really irritates me) why it that the standard sales approach is: “Big Issue?”
Seriously?! Is this the best they can do?!
If I called my candidates and said: “New job?” what would my success rate be? Zero.
If I called my client and said “New recruit?” would they be bowled over by my performance? I doubt it.
One of the first things I learned in sales was “Tell the features, sell the benefits”, it’s pretty basic but I have found that it works. So, instead of uttering “Big Issue?” all day long why not offer, “Is Derren Brown a fake?” (check it out here)
Is that not more engaging?
Now, you might be wondering, how is this relevant to me? I don’t sell the Big Issue; I’m slogging my guts out all week making a fair day rate to keep me in an enjoyable lifestyle! But you might be victim of missing sales opportunities…because your CV sucks…don’t take offense just yet…
What I mean is, please don’t just tell me you are an “Infrastructure Engineer who looks after a server estate” Your job title tells me this, so come on, engage with me by firstly forgetting the 2 page rule and for each job you’ve had tell me:
a) What is/was the purpose of your role?
b) What do/did you do on a daily basis (I want all the technology, however obvious, give me 8-12 bullet points here)
c) What have/did you achieve/projects involved in (and to what extent)
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