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Freelance World changes to FW Accounting

Freelance World has changed! We’re still proactive, customer focused and technology driven, but we are now called FW Accounting, with shiny new branding and a new website to match.
In the last year or so it became clear to us that the name Freelance World didn’t reflect the company we have become, and didn’t tell people anything about what we did.
During the latter part of 2011, a year during which the number our SME clients grew significantly, we worked with our brand & design partners to come up with the new identity and the new website.
We were keen that any change should be an evolution, that it should reflect our roots. We feel that the name FW Accounting and the new branding does this, and the feedback we’ve had from clients and partners so far has been really positive.
Over the past twelve months we have grown our client base by 30%, and have recently moved into new premises in Glasgow where our team has expanded to six. The company is also growing south of the border, where we plan to open a number of offices in the next 24 months.  We will continue to focus on our main markets of contractors, SMEs and sole traders.
Our goal is to do things differently from traditional accountants, with a focus on service, keeping things simple, and communicating in plain English. We’re accessible to clients, with extended opening hours, whilst we also provide support via email, Twitter and even Facebook.
We’d love to know what you think about the changes. Let us know in the comments or over on twitter – our new name is @fwaccounting.